This session will empower writers, blogger, content developers, marketers and anyone who is tasked with producing online currency (content) for an online platform. With the increasing efficiency of processes, and demand from the industry, the standard “nine to five” caters less and less to the incubation of ideas, editorial angles, and production of quality content. Session attendees will learn strategies for producing quality content (in all of its forms – blogs/CMS content/social posts/etc.), or “mining for gold” while effortlessly usurping the increased demands of the online industry.