As developers, designers and marketers, we are very focused on the experience people have while on our websites, but we often overlook one of the most important elements: the form. The impact of the conversion form on how effective your website performs is undeniable. Learn the power of the WordPress conversion form, its versitle nature, and how to follow through with design, development and form content without striking out. Topics include custom notifications, automation, user testing for landing/contact pages, and connecting forms with valuable analytics.